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For
Immediate Release
Contact:
Howard Farfel
800.993.1600 x 5838
Coaches
Share Techniques for Improving Business Performance and Leadership
Phil
Jackson, Head Coach, LA Lakers and Author of Sacred Hoops,
Will Open the Coaching and Mentoring Conference with a Keynote Titled
Surrendering the "Me" for the "We" - Coaching for
Great Teamwork
SAN DIEGO,
September 4, 2002 – Coaching and mentoring have become
two of the most effective means of accelerating workplace productivity,
according to Linkage Incorporated, sponsors of the fifth international
Coaching and Mentoring Conference scheduled for Sept. 9 – 12 at
the San Diego Marriott Resort Hotel.
Research by a San Diego-based company agrees. “That business coaching
improves workplace effectiveness is supported by sound analytical evidence,”
says Scott Blanchard, CEO of Coaching.com. “And, the fiscal impact
of coaching is showing to be strongly positive.”
An independent study by Michigan-based Triad Performance Technologies,
Inc. establishes that people and performance are positively changed by
using a coaching process. Triad studied and evaluated the impact of coaching
to support 67 regional and district sales managers within the large telecom
environment where they worked. Positive results were achieved in several
key areas, which led to an estimated $2 million profitability impact from
the group receiving the coaching. Changes included: 1). a shift in focus
to strategic account development and increased sales volume; 2). improved
performance from managers who previously had not met their objectives;
3). enhanced customer satisfaction and increased revenues; and 4). retention
of top-performing staff.
“The intervention produced significant business and economic impact.
The immediate return on the investment made in the coaching program will
be in the 10 to 1 range. And, the long-term return is anticipated to be
even higher,” says Triad’s Dennis Dressler who managed the
evaluation process.
Dressler, and Linda Miller who serves as Coaching.com’s Vice President
of Coaching Services, will speak at the Linkage conference about measuring
the impact of strategic coaching initiatives. Other speakers include Warren
Bennis, one of the world's foremost authorities on the subject of leadership
and author of On Becoming a Leader; and Marshall Goldsmith, One of The
Wall Street Journal's "Top 10" executive development consultants
and co-author of The Leader of the Future.
Linkage, Incorporated
cites recent studies by Louis Harris & Associates, McKinsey &
Company, and the Center for Creative Leadership that document that 1).
mentoring can lower turnover by 50 percent; 2). development and coaching
are top drivers of job satisfaction, and 3). 77 percent of companies implementing
formal coaching and mentoring programs observe “improved retention
and overall performance.”
"This is because managers who are involved in coaching tend to be
more effective with their direct reports and coworkers,” says Miller,
a Master-Certified Coach who has focused on the launch and expansion of
coaching within the corporate arena since 1995. “Seventy-seven percent
of those in the Triad study reported improved relationships with their
direct reports, 67 percent reported improved teamwork, 61 percent reported
improved job satisfaction, 53 percent reported being more productive,
while 48 percent observed better overall quality,” she says. Miller
joined Coaching.com in 2000 as Vice President of Coaching Services.
" Effects of Productivity in a Public Agency,” published in
1997 in Public Personnel Management established that when training is
combined with coaching, individuals increase their productivity by an
average of 88 percent, as compared to 22 percent with training alone.
And, in an article written two decades ago for Training and Development
Journal, Neil Rackham, celebrated author of Spin Selling demonstrated
through case studies how on-the-job coaching reinforces training, causing
more effective skill development. Rackham wrote, “However excellent
your classroom training, without good coaching you are probably wasting
87 cents out of every dollar you spend.”
“Coaching is certainly not a panacea or cure-all, but when deployed
in a focused, well-organized process, it will undoubtedly produce the
excellent business results that organizations are striving to achieve,”
says Blanchard, who is the son of Ken Blanchard—the widely known
author of The One Minute Manager® and sixteen other best-selling books
on human development.
Linkage develops conferences, summits, and institutes that address critical
issues facing today's human resources professionals. Its programs enable
participants to learn from industry leaders, best practice organizations,
and each other. More than 3,000 HR professionals a year rely on Linkage
events to gain exposure to state-of-the-art practices in their field,
sharpen their professional skills, learn from and expand their network
of peers and thought leaders, benchmark their work against best practice
organizations, access the latest research, tools and techniques, and compare
the functionality and prices of the latest products and services.
Additional information about next week’s conference is available
at www.linkageinc.com. Additional information about the impacts of coaching
is available at 800-993-1600, or at www.coaching.com.
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