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For Immediate Release
Contact: Howard Farfel
800.993.1600 x 5838

Coaches Share Techniques for Improving Business Performance and Leadership

Phil Jackson, Head Coach, LA Lakers and Author of Sacred Hoops,
Will Open the Coaching and Mentoring Conference with a Keynote Titled
Surrendering the "Me" for the "We" - Coaching for Great Teamwork

SAN DIEGO, September 4, 2002 – Coaching and mentoring have become two of the most effective means of accelerating workplace productivity, according to Linkage Incorporated, sponsors of the fifth international Coaching and Mentoring Conference scheduled for Sept. 9 – 12 at the San Diego Marriott Resort Hotel.

Research by a San Diego-based company agrees. “That business coaching improves workplace effectiveness is supported by sound analytical evidence,” says Scott Blanchard, CEO of Coaching.com. “And, the fiscal impact of coaching is showing to be strongly positive.”

An independent study by Michigan-based Triad Performance Technologies, Inc. establishes that people and performance are positively changed by using a coaching process. Triad studied and evaluated the impact of coaching to support 67 regional and district sales managers within the large telecom environment where they worked. Positive results were achieved in several key areas, which led to an estimated $2 million profitability impact from the group receiving the coaching. Changes included: 1). a shift in focus to strategic account development and increased sales volume; 2). improved performance from managers who previously had not met their objectives; 3). enhanced customer satisfaction and increased revenues; and 4). retention of top-performing staff.
“The intervention produced significant business and economic impact. The immediate return on the investment made in the coaching program will be in the 10 to 1 range. And, the long-term return is anticipated to be even higher,” says Triad’s Dennis Dressler who managed the evaluation process.

Dressler, and Linda Miller who serves as Coaching.com’s Vice President of Coaching Services, will speak at the Linkage conference about measuring the impact of strategic coaching initiatives. Other speakers include Warren Bennis, one of the world's foremost authorities on the subject of leadership and author of On Becoming a Leader; and Marshall Goldsmith, One of The Wall Street Journal's "Top 10" executive development consultants and co-author of The Leader of the Future.

Linkage, Incorporated cites recent studies by Louis Harris & Associates, McKinsey & Company, and the Center for Creative Leadership that document that 1). mentoring can lower turnover by 50 percent; 2). development and coaching are top drivers of job satisfaction, and 3). 77 percent of companies implementing formal coaching and mentoring programs observe “improved retention and overall performance.”

"This is because managers who are involved in coaching tend to be more effective with their direct reports and coworkers,” says Miller, a Master-Certified Coach who has focused on the launch and expansion of coaching within the corporate arena since 1995. “Seventy-seven percent of those in the Triad study reported improved relationships with their direct reports, 67 percent reported improved teamwork, 61 percent reported improved job satisfaction, 53 percent reported being more productive, while 48 percent observed better overall quality,” she says. Miller joined Coaching.com in 2000 as Vice President of Coaching Services.

" Effects of Productivity in a Public Agency,” published in 1997 in Public Personnel Management established that when training is combined with coaching, individuals increase their productivity by an average of 88 percent, as compared to 22 percent with training alone. And, in an article written two decades ago for Training and Development Journal, Neil Rackham, celebrated author of Spin Selling demonstrated through case studies how on-the-job coaching reinforces training, causing more effective skill development. Rackham wrote, “However excellent your classroom training, without good coaching you are probably wasting 87 cents out of every dollar you spend.”
“Coaching is certainly not a panacea or cure-all, but when deployed in a focused, well-organized process, it will undoubtedly produce the excellent business results that organizations are striving to achieve,” says Blanchard, who is the son of Ken Blanchard—the widely known author of The One Minute Manager® and sixteen other best-selling books on human development.

Linkage develops conferences, summits, and institutes that address critical issues facing today's human resources professionals. Its programs enable participants to learn from industry leaders, best practice organizations, and each other. More than 3,000 HR professionals a year rely on Linkage events to gain exposure to state-of-the-art practices in their field, sharpen their professional skills, learn from and expand their network of peers and thought leaders, benchmark their work against best practice organizations, access the latest research, tools and techniques, and compare the functionality and prices of the latest products and services.

Additional information about next week’s conference is available at www.linkageinc.com. Additional information about the impacts of coaching is available at 800-993-1600, or at www.coaching.com.

 

   

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