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For Immediate Release
Contact: Howard Farfel
800.993.1600 x 5838

Whether Down-sized or “Just Right”-Sized,
Business Seeks Better Results with Fewer People

The Secret is Providing Coaching Says Ken Blanchard
Coauthor of The One Minute Manager® and 15 Other Best-selling
Business Books

SAN DIEGO -- Ken Blanchard, who twenty years ago revolutionized management with the three secrets revealed in The One Minute Manager, says that a new dimension in workplace development is afoot—that of boosting the contribution of managers and workers through coaching.

“Just as great athletes make huge gains with the help of their coaches, people at all levels of organizations are seeing phenomenal results through support from business coaches,” says Blanchard. “Our economy is very Wall Street-sensitive right now. Many organizations are having to achieve desired results with fewer people and most are seeking ways to maximize productivity at all levels. Coaching creates that environment where people can thrive, achieve, and flourish,” says Blanchard.

He shares that he himself has undergone some “life-changing” experiences since his son Scott introduced him to a personal coach about a year ago. “After years of traveling around the globe to give speeches telling people how to be the best at what they do, I’ve learned a lot about how to achieve better results and a healthier life through the help of my coach,” says Blanchard.

Scott Blanchard is the founder and CEO of Coaching.comTM—an organization that is gaining rapid acclaim for delivering coaching one-on-one through its innovative technology platform. The new web-based platform will be presented at the Coaching and Mentoring Conference that begins on April 30 in Arlington, where both Blanchards will be featured speakers.

" Organizations spend extraordinary amounts of capital to develop and train their workforce and their leaders,” say the younger Blanchard. “Industry research shows that when training is combined with coaching, individuals increase their productivity by an average of 86 percent, as compared to 22 percent with training alone,” he says. “This is because coaching helps people weed out all the stuff that comes at them, providing clarity and focus, a clear direction for setting goals, and the ability to develop meaningful action plans.”

These results are corroborated by Brenda Wilkins, Ph.D. who serves as Coaching.com’s. Vice President of Research and Development. “Coaching provides both impact and results,” says Wilkins,who is the author of the first research-based coaching model.

Wilkins’ data indicates that coaching has a profound transformational impact for clients, catalyzing them to new heights of achievement and productivity. Wilkins shows that coaching is considered a valuable use of organizational time and resources—benefiting the organization through tangible individual goal achievement. Wilkins points out that, unlike many training and development processes, coaching has the advantage of continuous customization to ensure that clients achieve targeted goals and visible benefits with the rigorous guidance of a coach.

Coaching.com provides a consistent and results-oriented approach to business coaching using a proprietary Web platform. Used in conjunction with focused telephone conversations, it allows coaches and clients to communicate effectively in one-on-one sessions that lead to improvements in individual performance and business outcomes.

This coaching solution—the first that is technology based—enables a convergence between coaches and clients that helps to quickly identify issues and motivate individuals to achieve their goals. It also provides a wealth of learning resources, such as video, audio and learning models that are tailored to a client’s individual needs.
Personal information is confidential, but the database driven application tracks progress and aggregates trends, allowing organizations to gain a clear and timely understanding of company-wide challenges and opportunities. “We create large-scale impacts by strategically linking individual progress to specific organizational issues,” says Scott Blanchard.

The web-based platform offers another dimension that most coaching programs cannot—scalability. “As powerful as coaching is at the individual level, most coaching programs are simply not scalable to the organizational level,” says Blanchard. “Coaching.com has not only developed and franchised a proven method of coaching, we have made it accessible, consistent, and measurable.

That means an organization can benefit from the collective learning of all its people,” says Blanchard. “Industry has become used to the concept of ‘executive coaches’ for those at the top. Our approach brings coaching to mid- and senior-level management, and in five years it may be commonplace for people throughout organizations to have business coaches,” Blanchard says.

"Our mission is that through coaching, we inspire individuals to gain a profound understanding of their essence and character, and help them to leverage their talents and strengths for greater results,” says Madeleine Homan, the company’s Chief Coaching Officer. “By combining our technology with world-class coaching, we are shaping the industry and paving the way for this extremely effective approach,” says Homan, who is also a founding member of the Board of the International Coach Federation.

Coaching.com is an off-shoot company of The Ken Blanchard Companies—recognized for more than 20 years as a worldwide leader in the business of developing human capital. With strong roots in organizational development and innovative methodologies in learning and coaching services, the research-based Coaching.com proliferates the practice of coaching and is creating widespread acceptance for the concept.

It will unveil its new coaching platform at the fourth annual Coaching and Mentoring Conference that begins on April 30 at the Crystal Gateway Marriott in Arlington, Va. Representatives from more than 400 top companies will be in Arlington through May 3rd seeking ways to take back to their organizations the newest approaches in coaching and mentoring.

Other keynoters include Bill Bradley, former NBA Star and US Olympic gold medallist, a three-term US Senator, and a 2000 presidential candidate; Pat Summit, head coach of University of Tennessee Lady Volunteers, who was inducted in to the Basketball Hall of Fame; and Laura Berman Fortgang, author of Take Yourself to the Top: The Secrets of American’s #1 Career Coach.

Additional information about the conference is available at www.linkageinc.com/coaching2001. Information about Coaching.com is available at www.coaching.com or by phoning 1-800-993-1600.

 

   

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