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For
Immediate Release
Contact: Howard Farfel
800.993.1600 x 5838
Whether
Down-sized or “Just Right”-Sized,
Business Seeks Better Results with Fewer People
The Secret is Providing Coaching Says Ken
Blanchard
Coauthor of The One Minute Manager® and 15 Other Best-selling
Business Books
SAN DIEGO
-- Ken Blanchard, who twenty years ago revolutionized management with
the three secrets revealed in The One Minute Manager, says that a new
dimension in workplace development is afoot—that of boosting the
contribution of managers and workers through coaching.
“Just as great athletes make huge gains with the help of their coaches,
people at all levels of organizations are seeing phenomenal results through
support from business coaches,” says Blanchard. “Our economy
is very Wall Street-sensitive right now. Many organizations are having
to achieve desired results with fewer people and most are seeking ways
to maximize productivity at all levels. Coaching creates that environment
where people can thrive, achieve, and flourish,” says Blanchard.
He shares that he himself has undergone some “life-changing”
experiences since his son Scott introduced him to a personal coach about
a year ago. “After years of traveling around the globe to give speeches
telling people how to be the best at what they do, I’ve learned
a lot about how to achieve better results and a healthier life through
the help of my coach,” says Blanchard.
Scott Blanchard is the founder and CEO of Coaching.comTM—an organization
that is gaining rapid acclaim for delivering coaching one-on-one through
its innovative technology platform. The new web-based platform will be
presented at the Coaching and Mentoring Conference that begins on April
30 in Arlington, where both Blanchards will be featured speakers.
" Organizations spend extraordinary amounts of capital to develop
and train their workforce and their leaders,” say the younger Blanchard.
“Industry research shows that when training is combined with coaching,
individuals increase their productivity by an average of 86 percent, as
compared to 22 percent with training alone,” he says. “This
is because coaching helps people weed out all the stuff that comes at
them, providing clarity and focus, a clear direction for setting goals,
and the ability to develop meaningful action plans.”
These results are
corroborated by Brenda Wilkins, Ph.D. who serves as Coaching.com’s.
Vice President of Research and Development. “Coaching provides both
impact and results,” says Wilkins,who is the author of the first
research-based coaching model.
Wilkins’ data indicates that coaching has a profound transformational
impact for clients, catalyzing them to new heights of achievement and
productivity. Wilkins shows that coaching is considered a valuable use
of organizational time and resources—benefiting the organization
through tangible individual goal achievement. Wilkins points out that,
unlike many training and development processes, coaching has the advantage
of continuous customization to ensure that clients achieve targeted goals
and visible benefits with the rigorous guidance of a coach.
Coaching.com provides a consistent and results-oriented approach to business
coaching using a proprietary Web platform. Used in conjunction with focused
telephone conversations, it allows coaches and clients to communicate
effectively in one-on-one sessions that lead to improvements in individual
performance and business outcomes.
This coaching solution—the first that is technology based—enables
a convergence between coaches and clients that helps to quickly identify
issues and motivate individuals to achieve their goals. It also provides
a wealth of learning resources, such as video, audio and learning models
that are tailored to a client’s individual needs.
Personal information is confidential, but the database driven application
tracks progress and aggregates trends, allowing organizations to gain
a clear and timely understanding of company-wide challenges and opportunities.
“We create large-scale impacts by strategically linking individual
progress to specific organizational issues,” says Scott Blanchard.
The web-based platform offers another dimension that most coaching programs
cannot—scalability. “As powerful as coaching is at the individual
level, most coaching programs are simply not scalable to the organizational
level,” says Blanchard. “Coaching.com has not only developed
and franchised a proven method of coaching, we have made it accessible,
consistent, and measurable.
That means an organization can benefit from the collective learning of
all its people,” says Blanchard. “Industry has become used
to the concept of ‘executive coaches’ for those at the top.
Our approach brings coaching to mid- and senior-level management, and
in five years it may be commonplace for people throughout organizations
to have business coaches,” Blanchard says.
"Our mission is that through coaching, we inspire individuals to
gain a profound understanding of their essence and character, and help
them to leverage their talents and strengths for greater results,”
says Madeleine Homan, the company’s Chief Coaching Officer. “By
combining our technology with world-class coaching, we are shaping the
industry and paving the way for this extremely effective approach,”
says Homan, who is also a founding member of the Board of the International
Coach Federation.
Coaching.com is an off-shoot company of The Ken Blanchard Companies—recognized
for more than 20 years as a worldwide leader in the business of developing
human capital. With strong roots in organizational development and innovative
methodologies in learning and coaching services, the research-based Coaching.com
proliferates the practice of coaching and is creating widespread acceptance
for the concept.
It will unveil its new coaching platform at the fourth annual Coaching
and Mentoring Conference that begins on April 30 at the Crystal Gateway
Marriott in Arlington, Va. Representatives from more than 400 top companies
will be in Arlington through May 3rd seeking ways to take back to their
organizations the newest approaches in coaching and mentoring.
Other keynoters include Bill Bradley, former NBA Star and US Olympic gold
medallist, a three-term US Senator, and a 2000 presidential candidate;
Pat Summit, head coach of University of Tennessee Lady Volunteers, who
was inducted in to the Basketball Hall of Fame; and Laura Berman Fortgang,
author of Take Yourself to the Top: The Secrets of American’s #1
Career Coach.
Additional information about the conference is available at www.linkageinc.com/coaching2001.
Information about Coaching.com is available at www.coaching.com or by
phoning 1-800-993-1600.
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