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For
Immediate Release
Contact:
Howard Farfel
800.993.1600 x 5838
Analytical
Evidence Shows that Coaching Enhances Workplace Effectiveness Studies
Report Improvements
in
Performance, Relationships, and Leadership
SAN DIEGO,
May 29, 2002 -- Coaching, which has surfaced as a viable methodology
for human development over the last fifteen years, is showing strong analytical
evidence of its ability to improve workplace effectiveness. Quantifiable
and measurable research compiled by Coaching.com—a California-based
coaching company—shows that coaching can drive improvement at all
levels in the workplace, and in organizations of all sizes.
The fiscal impact of coaching is strong says Scott Blanchard, CEO of Coaching.com.
“The research we’ve gathered identifies key business areas
where coaching has demonstrated a significant and tangible return on investment.
These measurable business results came from areas such as performance
improvement, training reinforcement, skill development, enhanced workplace
relations, leadership development, and retention of top performers,”
says Blanchard.
Blanchard says that an independent study by Michigan-based Triad Performance
Technologies, Inc. shows that people and performance are positively changed
by using a coaching process.
Triad studied and evaluated the impact of coaching to support 67 regional
and district sales managers within the large telecom environment where
they worked. Positive results were achieved in several key areas, which
led to an estimated $2 million profitability impact from the group receiving
the coaching. Changes included: 1). a shift in focus to strategic account
development and increased sales volume; 2). improved performance from
managers who previously had not met their objectives; 3). enhanced customer
satisfaction and increased revenues; and 4). retention of top-performing
staff.
" The intervention produced significant business and economic impact.
The immediate return on the investment made in the coaching program will
be in the 10 to 1 range. And, the long-term return is anticipated to be
even higher,” says Triad’s Dennis Dressler who managed the
evaluation process.
Triad’s findings are corroborated by well-known research from Florida-based
Manchester Consulting, which reveals that coaching dramatically improves
working relationships between supervisors, direct reports, and their respective
teams. Manchester says it has direct experience demonstrating that this
process does have a lasting impact on
the individuals who participate in it, on the larger organization of which
they are a part, and on
the organization’s financial bottom line. The Manchester study shows
the most significant improvements among mangers occurs in the area of
business relationships.
" This is because managers who are involved in coaching tend to utilize
more effective coaching skills with their direct reports and coworkers,”
says Linda Miller, a Master-Certified Coach who has focused on the launch
and expansion of coaching within the corporate arena since 1995. “Seventy-seven
percent of those in the Triad study reported improved relationships with
their direct reports, 67 percent reported improved teamwork, 61 percent
reported improved job satisfaction, 53 percent reported being more productive,
while 48 percent observed better overall quality,” she says.
Additional studies conducted by Coaching.com have shown coaching enhances
individual performance by supporting the application of new skills and
content learned in training. According to Blanchard, coaching keeps training
“top of mind” for the participant long after the training
is over. “Coaching has been proven to be an effective and dynamic
process that drives the sustainability of training, therefore enhancing
the return on investment, says Blanchard.”
" Effects of Productivity in a Public Agency,” published in
1997 in Public Personnel Management established that when training is
combined with coaching, individuals increase their productivity by an
average of 88 percent, as compared to 22 percent with training alone.
And, in an article written two decades ago for Training and Development
Journal, Neil Rackham, celebrated author of Spin Selling demonstrated
through case studies how on-the-job coaching reinforces training, causing
more effective skill development. Rackham wrote, “However excellent
your classroom training, without good coaching you are probably wasting
87 cents out of every dollar you spend.”
“Coaching is certainly not a panacea or cure-all, but when deployed
in a focused, well-organized process, it will undoubtedly produce the
excellent business results that organizations are striving to achieve,”
says Blanchard.
Blanchard, who is Coaching.com’s co-founder, is the son of Ken Blanchard
the widely known author of The One Minute Manager® and sixteen other
best-selling books on human development. Miller joined Coaching.com in
2000 as Vice President of Coaching Services.
Coaching.com and its sister organization, The Ken Blanchard Companies,
have conducted extensive investigations on the positive effects of coaching
in the workplace.
Additional information
about the impacts of coaching is available at 1-800-993-1600
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