Discover the secret to understanding new clients and prospects in the first minutes of your engagement. You’re invited to check if you’re eligible to start PrinciplesYou Certification today for free.


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The PrinciplesYou Certification course teaches you how to evaluate and enact client results of the popular PrinciplesYou assessment.

1.5 Million people have taken the PrinciplesYou assessment and over 30,000 people take the assessment every month. Become certified to access this client pipeline.

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Join the PrinciplesYou Certification course to learn how to extract, interpret, and leverage PrinciplesYou results in your coaching practice.

To coach a client towards meaningful change, you must first understand them - and since people often hold inaccurate or outdated beliefs about themselves, you can’t exclusively depend on a client’s self-report.

PrinciplesYou assessment provides the objective, detailed insights required for transformational coaching, but clients need support to analyze their results and take action.

Get to know your clients at a deeper level to achieve a greater impact, faster. - pages programs principles quote grey

We designed PrinciplesYou to help your clients gain the self-awareness and other-awareness that are critical to making good decisions and getting things done.

Dr. Adam Grant,

Organizational Psychologist, Author and Co-Creator of the PrinciplesYou assessment - pages programs principles divider.svg

Exclusive PrinciplesYou
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Become one of the PrinciplesYou Certified Coaches listed on this exclusive directory. Each month, thousands of assessment takers will search this directory for coaches to help them understand their results. - pages programs principles sq files violet

You can create comprehensive coaching packages that help these new clients reach for what they really want, equipped with extensive knowledge of themselves.

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Find out if you qualify and start
learning for free today

Over 7 modules, participants in this intensive certification course will: - pages programs principles divider.svg

Gain expertise in personality science that underpins PrinciplesYou assessment. - pages programs principles divider.svg

Learn how to effectively debrief assessment results and deliver personality feedback. - pages programs principles divider.svg

Acquire skills to use behavioral insights to prompt reflection in the coaching context. - pages programs principles divider.svg

Identify strengths and growth areas for clients by extracting archetypal, traits knowledge, and practical insights. - pages programs principles divider.svg

Learn ways to support clients in gaining self-awareness and stretch beyond their comfort zones. - pages programs principles divider.svg

Leverage the assessment insights in your debrief conversation with clients to grow your coaching practice.

Qualify to unlock instant access.
Start PrinciplesYou Certification today for free.

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