The Coaching Landscape Is Shifting
Traditional coaching approaches are being disrupted:
The coaching landscape is shifting dramatically, with PwC's 2025 Coaching Industry Benchmark Study showing "73% of Fortune 500 companies redirecting coaching budgets toward team development.” AI automation is commoditizing individual coaching, creating intense market pressure. Coaches focused solely on one-to-one work now face increasing competition and diminishing fees.
Simultaneously, companies are moving basic coaching functions in-house, reserving external expertise for complex team challenges internal resources can't address. This evolution creates a clear division: diminishing opportunities for traditional individual coaching versus growing demand for professionals who can facilitate transformation at both individual and collective levels—but are you positioned to capture this emerging opportunity?
Systemic Team Coaching®
By working at the level of the whole system, team coaches create transformational value that organisations are willing to invest in.
Systemic Team Coaching® addresses the interconnected nature of organizational challenges by working at multiple levels simultaneously - from individual team members to broader stakeholder relationships. This approach creates transformation that individual coaching simply cannot achieve, making it the essential skill for coaches seeking to remain relevant and impactful in today's complex business environment.
"Implementing team coaching has revolutionized my coaching practice. I've witnessed teams shift from routine meetings to purposeful collaborations, from surface-level discussions to generative dialogues. The impact extends beyond the team – it creates ripple effects throughout the organization, improving stakeholder relationships and business outcomes."
David P.
Catalyst Leadership Consulting
"Team coaching has fundamentally transformed how our organization approaches leadership. Moving from individual excellence to collective intelligence has broken down silos, improved innovation, and created genuine collaboration. Our teams now operate with greater purpose and adaptability, delivering measurable value to all stakeholders."
Dr. Michelle T.
Director of Organizational Development
"Working with Peter Hawkins opened my eyes to the power of systemic thinking in team coaching. His emphasis on challenging leaders to clarify purpose while incorporating stakeholder perspectives is revolutionary. His practical tools and frameworks aren't just theoretical – they create immediate impact and lasting transformation in how teams operate."
James R.
Executive Leadership Coach
"Peter's masterful approach to team coaching is truly transformative. His ability to bring stakeholder voices into the room and help teams see their blind spots changed my entire perspective on leadership development. The way he demonstrates moving from 'I' to 'We' thinking while building psychological safety shows what's possible in team development."
Sarah C.
Chief People Officer
