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Neuroscience
of Coaching

Mastering the science behind coaching
and behavioral change

Module Overview:

1st ModuleFREE

6Modules

MonthlyLive Q&A
Sessions

ExclusiveCommunity

3Client-facing Tools

8ICF CCE Units

Coaching your clients to make lasting and meaningful changes can sometimes feel like trying to open a lock with the wrong key. You come so close to helping them achieve their most significant transformations, yet the door just won't open.

What if there was a proven science to increase your connection and ability to help your clients?

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INTRODUCING

The Neuroscience of Coaching

Mastering the science behind coaching
and behavioral change with Ann Betz

Why Neuroscience?

You already know the impact of coaching, but do you know why it drives such powerful results? How much stronger would your coaching be if you understood the solid, scientific evidence behind the why and how it works?

It’s where the art of coaching meets the science of the brain. You can now base your coaching outcomes on concrete foundations. As a result, you'll be able to drive more predictable breakthroughs for the clients you serve.

Ann Betz, a top neuroscience expert, will help you combine the power of coaching and the science of the brain to help your clients make deeper, long-lasting changes.

Unlock your first module for FREE!

START FREE NOW

"The Neuroscience of Coaching course has been a game-changer for my coaching practice. The blend of neuroscience and coaching techniques has given me a deeper understanding of my client's thought patterns and behaviors.

The practical tools and strategies I learned have empowered me to guide my clients towards real and lasting change. Thanks to this course, I've seen remarkable transformations in my clients, and my coaching practice has thrived like never before."

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Jennifer Lee
Certified Leadership Coach

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The Neuroscience of
Coaching offers
a rich, interactive learning
experience
that includes:
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6X
90min
On-demand
Modules
Dive into the depths of neuroscience and coaching with renowned expert Ann Betz. These on-demand module videos are your roadmap to understanding the intricate connections between the brain and coaching.
Monthly
60min
LIVE Q&A
Sessions
Unlock greater insights with our 60-minute monthly Q&A sessions. Join Ann Betz live, to get your burning questions answered directly from the expert herself. Delve into discussions, gain clarity on neuroscience methodologies, and refine your skills in real-time.
3X
60min
Coaching Tool
Practices
Transform your learning into tangible results through the application of three unique coaching tools. Watch customized Coaching Demos to master the application of these unique coaching tools. Seize the opportunity to master each tool by honing your craft alongside fellow practitioners.
3X
15min
Coaching
Demonstrations
See the methods in action. Watch 3 recorded sessions with Ann Betz as she coaches real clients using these neuroscience techniques. Through these sessions, you’ll witness the power of neuroscience in action.
1X
45min
LIVE Wrap-Up
Session
Empower your progress, celebrate achievements, and gain guidance during the 45-minute Wrap-Up session, culminating your learning journey.
8
ICF CCEUs
Continuing Coach
Education Units
Enhance your professional credentials with up to 8 Continuing Coach Education Units recognized by the International Coaching Federation.
Exclusive
Community
Access

Access a safe place for you and your peers to connect, share ideas, and ask questions about neuroscience and coaching.
3X
Neuroscience
Tools
Learn to effectively use 3 neuroscience tools and expand your toolkit to better understand and help your clients.
Tool 1:
Externalization Coaching Tool
Tool 2:
Reducing Stress Through Values Tool
Tool 3:
Integration Coaching Tool
Join today and get your first module FREE!
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Build Your Core Competencies

In the Neuroscience of Coaching course, each module's content is expertly crafted to align with the International Coaching Federation (ICF) Core Competencies.

You will receive access to a concise, one-page document detailing the direct ties between the course’s content and ICF’s Core Competencies, as support for your credentialing path.

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Module 1

The Mindset and Skillset of Coaching

(2) Embodies a Coaching Mindset
Develops and maintains a mindset that is open, curious, flexible and client-centered.

(6) Listens Actively
Focuses on what the client is and is not saying to fully understand what is being communicated in the context of the client systems and to support client self-expression.

(7) Evokes Awareness
Facilitates client insight and learning by using tools and techniques such as powerful questioning, silence, metaphor or analogy.

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Module 2

Activating Positive Neuroplasticity

(1) Demonstrates Ethical Practice
Understands and consistently applies coaching ethics and standards of coaching.

(4) Cultivates Trust and Safety
Partners with the client to create a safe, supportive environment that allows the client to share freely. Maintains a relationship of mutual respect and trust.

(8) Facilitates Client Growth
Partners with the client to transform learning and insight into action. Promotes client autonomy in the coaching process.

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Module 3

Working with Values and Purpose in Coaching

(7) Evokes Awareness
Facilitates client insight and learning by using tools and techniques such as powerful questioning, silence, metaphor or analogy.

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Module 4

The Power of Reframing

(7) Evokes Awareness
Facilitates client insight and learning by using tools and techniques such as powerful questioning, silence, metaphor or analogy.

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Module 5

Presence and Mindfulness

(5) Maintains Presence
Is fully conscious and present with the client, employing a style that is open, flexible, grounded, and confident.

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Module 6

The Power of Integration

(8) Facilitates Client Growth
Partners with the client to transform learning and insight into action. Promotes client autonomy in the coaching process.

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"I've been a coach for many years, but the Neuroscience Coaching course took my coaching to a whole new level. Ann Betz's expertise and live interactions made the concepts come alive. Understanding the brain's role in change has given me powerful insights into how to address the root causes of challenges. My clients now experience profound breakthroughs, and my credibility as a coach has soared. This course is worth every penny, and I highly recommend it to any coach seeking to make a significant impact."

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Michael Johnson Leadership Coach

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As a Neuroscience of
Coaching expert, you’ll learn how to:

Success Stories

What people
are saying about
this course Coaching.com -  programs noc sales people 1 Coaching.com -  programs noc sales people 2 Coaching.com -  programs noc sales people 3

“Realizing my mind predicts reactions, emotions, and behavior was illuminating. I've always anticipated others' responses, but now I see how this perception gap affects my actions. By developing emotional granularity and embracing the unexpected, I'll let situations unfold naturally. This insight will significantly improve my work with clients and their predictive minds.”

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Coaching.com -  programs noc sales rev tho Thornley Bay
Career Transition Coach

“I recently had a Zoom session with a long-standing, typically head-focused client. Incorporating interoception and physical space techniques, I guided her to move to her garden, where she felt success would be best reflected. She requested splitting the session over two days to spend time writing reflections in her garden. The second session revealed a significant transformation in both the client and myself. This process was remarkably insightful.”

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Coaching.com -  programs noc sales rev gra Graham Barkus
Career Transition Coach

START FREE NOW
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Who should participate in
Neuroscience of Coaching?

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Course Overview

The Neuroscience Coaching course offers a total of 6 modules, with a free first module, 3 coaching demos, 3 immediately applicable tools, and permanent access to both an exclusive community of like-minded peers, as well as live monthly Q&A sessions with Ann Betz.

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Module 0

SELF-PACED

Coaching.com -  programs noc sales time v2?v2 40 min

Unlocking Coaching Potential through Neuroscience

In this module, you will experience a big-picture overview of the neuroscience of the coaching mindset and the fundamentals of the coaching skill set. 

Key Learning Outcomes:

  • Uncover the brain's natural drive for creativity, resourcefulness, and wholeness. Discover why tapping into this ignites openness and engagement in your clients.
  • Grasp the importance of asking powerful questions. Find out why this technique triggers self-directed neuroplasticity in your clients.
  • Decode your clients’ spoken and unspoken signals. Learn how to pay attention to these signals to create deeper bonds and bigger breakthroughs.
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Module 1

SELF-PACED

Coaching.com -  programs noc sales time v2?v2 63 min

The Mindset and Skill set of Coaching

In this module, you will experience a big-picture overview of the neuroscience of the coaching mindset and the fundamentals of the coaching skill set. 

Key Learning Outcomes:

  • Uncover the brain's natural drive for creativity, resourcefulness, and wholeness. Discover why tapping into this ignites openness and engagement in your clients.
  • Grasp the importance of asking powerful questions. Find out why this technique triggers self-directed neuroplasticity in your clients.
  • Decode your clients’ spoken and unspoken signals. Learn how to pay attention to these signals to create deeper bonds and bigger breakthroughs.
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MODULE 2

SELF-PACED

Coaching.com -  programs noc sales time v2?v2 115 min

Activating Positive Neuroplasticity

Most coaching clients enter the relationship wanting change and growth, to be listened to and heard, and to “extend” their minds (whether they are conscious of this or not). In this session, we’ll explore the neuroscience of relationships and change.

Key Learning Outcomes:

  • Adopt new methods to act as a trusted guide for your client's thoughts without overstepping boundaries. By doing this, you’ll help your clients overcome their biggest obstacles.
  • Discover how using more of the body during coaching sessions can shine a light on blindspots, and spark creative new ways of thinking for your clients.
  • Realize the power of humor, fun activities, and even making mistakes in your coaching. This approach can unlock new thought patterns for your clients.
  • Learn how to coach in a way that shows clients you're trustworthy so they feel safer exploring hidden truths with you.
Coaching.com - programs noc sales ico ov 3

Coaching Tool Practice Session

Coaching.com -  programs noc sales time 60 min

November 30th, 2023
11:00 AM ET and 6:00 PM ET

Externalization Coaching Tool

Introducing a powerful tool for those moments when clients feel stuck and uncertain about their next steps. This exercise encourages coaching clients to externalize and contemplate their challenges using objects unrelated to themselves. By shifting perspectives, it helps them gain clarity and articulate their desired path forward more effectively.

Elevate your expertise with the Coaching Tool Practice Sessions. Dive into the Coaching Demos to master the application of each module's unique tool. Organize a session with your clients or peers to practice this tool. These sessions are self-organized and mandatory.

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Module 3

SELF-PACED

Coaching.com -  programs noc sales time v2?v2 60 min

Working with Values and Purpose in Coaching

In this module, you’ll discover the critical importance of having your client connect with their own personal relevance as part of the coaching process, and how exploring values and purpose are some of the best ways to do so. You’ll also see how this impacts the brain for both motivation and stress reduction. Plus how client values are related to their limitations and “saboteurs.”

Key Learning Outcomes:

  • Understand how exploring values and purpose is part of a critical motivation system in the brain.
  • Explore a variety of brain-based strategies to help a client discover and/or deepen their relationship with their own values.
  • Learn how so-called “saboteurs” or limitations and fears are inextricably linked to our deepest values.
  • Learn how values and purpose can help the client to regulate and manage their stress levels.
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Module 4

SELF-PACED

Coaching.com -  programs noc sales time v2?v2 74 min

The Power of Reframing

In this module, you will explore the many ways to help your clients find new perspectives on challenging or difficult situations, why this is so important to the brain, and what aspects of neuroscience are activated when you do this.

Key Learning Outcomes:

  • Learn to shift your client's viewpoint using the principles of neuroscience, which will help them see challenges in a new light.
  • Discover how to test different strategies to help your clients reframe their perspectives for bigger breakthroughs.
  • Uncover new methods for reframing that lower stress levels and boost creativity in your clients.
Coaching.com - programs noc sales ico ov 3

Coaching Tool Practice Session

Coaching.com -  programs noc sales time 60 min

December 14th, 2023
11:00 AM ET
and 6:00 PM ET

Reducing Stress through Values Tool

When a client is grappling with stress or expressing feelings of overwhelm, this tool serves as a valuable ally. It also proves effective when a client enters coaching with scattered thoughts or a sense of disarray. After allowing the client to articulate the sources of their stress, this tool assists coaches in grounding the session in values and ethics, identifying which values should be honored within the context of their situation. Delving into personal values often leads to a reduction in stress chemicals within the body and brain, paving the way for the discovery of more innovative and effective solutions.

Elevate your expertise with the Coaching Tool Practice Sessions. Dive into the Coaching Demos to master the application of each module's unique tool. Organize a session with your clients or peers to practice this tool. These sessions are self-organized and mandatory.

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Module 5

SELF-PACED

Coaching.com -  programs noc sales time v2?v2 44 min

Presence and Mindfulness

In this module, you will explore the science of presence and mindfulness and their application to coaching. You’ll discover proven research on mindfulness and stress reduction, how presence and attention impact neuroplasticity, and how to apply mindfulness in coaching

Key Learning Outcomes:

  • Learn the science of how your personal demeanor affects your clients. And the best way to “show up” for your coaching sessions. 
  • Understand the connection between mindfulness and the brain. Plus how to tap into the power of this connection for numerous positive effects on the mind and body.
  • Master techniques to add specific elements of mindfulness into your coaching sessions, making them more productive.
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Module 6

SELF-PACED

Coaching.com -  programs noc sales time v2?v2 53 min

The Power of Integration

In this module, participants will learn about the powerful concept of integration, what it is, why it matters to human effectiveness, how we do it in coaching, and how we can use it to improve client development. Additionally, we will explore the “Orchestra of the Brain” model as a replacement for the inaccurate “triune brain” view.

Key Learning Outcomes:

  • Learn the distinction of Integration as the “linkage of differentiated elements,” and discover how every aspect of human development and growth can be linked to integration in some way.
  • Explore how classic coaching tools are actually creating integration; and
  • Understand their brains using the metaphor of an orchestra.
  • Pull together all the learning from previous modules, including key neuroscience concepts.
Coaching.com - programs noc sales ico ov 3

Coaching Tool Practice Session

Coaching.com -  programs noc sales time 60 min

January 11th, 2024
11:00 AM ET and 6:00 PM ET

Integration Coaching Tool

Introducing a powerful tool designed to settle and bring clients into the present moment. Perfect for those times when a client is uncertain about the direction of the session or feeling overwhelmed, it provides a grounding foundation. Moreover, this tool isn't limited to just the beginning of a coaching session; it can be seamlessly integrated at any point to foster clarity and focus. Beyond its immediate benefits, this tool facilitates the integration of three vital aspects of the client's being: Mind, Body, and Spirit (heart), creating a holistic approach to personal growth and development.

Elevate your expertise with the Coaching Tool Practice Sessions. Dive into the Coaching Demos to master the application of each module's unique tool. Organize a session with your clients or peers to practice this tool. These sessions are self-organized and mandatory.

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Monthly Q&A Session

LIVE
PERMANENT ACCESS

Coaching.com -  programs noc sales time 60 min

Monthly Q&A Session

Every second Tuesday or Thursday of the month is reserved for an exclusive Q&A session with Ann where you can ask questions and gain deeper insights into the module content, making each session interactive and tailored to your needs.
Best of all, you’ll have permanent access to these valuable sessions, ensuring you can revisit the wisdom shared at any time. Sessions are based on questions collected from the Community, ensuring that the topics covered are relevant and impactful for everyone.

Download Schedule

Start the Neuroscience of Coaching
Course For Free!

Register now and get instant access to the start of the course.

The Neuroscience for Coaching
Pricing

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    HIDESHOW DETAILS
    • Learning Hours
      (self-paced modules with videos, readings, and tools)
    • Coaching Demonstrations
      (self-paced concept video demonstration)
    • LIVE Q&A Session
      (permanent access)
    • Client-facing Tools
    • ICF CCE Units
      (1 CCE per learning hour)
    • *Designation
    • "Exclusive Membership Area with:
      - Video & Audio Recordings
      - Exercises
      - Readings
      - Workbooks
      - Self-assessments"
    • Exclusive Community
      (permanent access)

    Choose your plan


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      HIDESHOW DETAILS
      • 8
      • 3
      • 1 hour per month
        (indefinitely)
      • 3
      • 8 Units
        + 1 Unit per attended Q&A Session
      • Neuroscience of Coaching Graduate
      • $797
        Full Price
      • $497 Pay in full
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      • $267/mo
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      • $267/mo 4 Payments
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      ABOUT ANN BETZ

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      Ann Betz, CPCC, PCC, CNTC, is the co-founder of BEabove Leadership and an international speaker and trainer on the intersection of neuroscience, coaching, and human transformation. Ann served as the neuroscience consultant to The Coaches Training Institute (CTI) for many years and provides neuroscience, leadership, and coaching consulting to many other corporations and nonprofits, including the ICF.

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      CHAT NOW
      What coaches usually ask
      about the Neuroscience of
      Coaching Course
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      Frequently Asked Questions

      If your question isn’t answered in the list below, please feel free to email us at support@coaching.com

      1. What is Neuroscience of Coaching?

      The Neuroscience of Coaching course, developed by Ann Betz, Co-founder of BEabove Leadership, focuses on the intersection of neuroscience, coaching, trauma, and human transformation. It allows coaches to explore coaching fundamentals from a neuroscience perspective, helping them understand why certain techniques create a positive state in the client’s brain. The course covers topics such as holding clients as naturally creative, resourceful, and whole; asking powerful questions; listening deeply; managing personal thoughts and reactions; ethical standards; working with the body in coaching; exploring values and life purpose; using reframing; the impact of the coach’s presence; mindfulness; and helping clients become more integrated as human beings.

      2. What are the prerequisites for joining the Neuroscience of Coaching?

      The prerequisites for joining the Neuroscience of Coaching course include an understanding of coaching fundamentals and a curious mindset. While prior coaching experience can enhance learning, a background in neuroscience is not required, as the course provides an introduction to relevant principles.

      3. What is included in the Neuroscience of Coaching Course?

      The course includes six pre-recorded modules covering specific topics with videos and additional resources, three coaching tools with demonstrations and practice sessions, and monthly 60-minute live Q&A sessions with Ann Betz for in-depth discussions and content-related queries.

      4. What are Live Q&A Sessions?

      The live Q&A sessions are monthly 60-minute sessions hosted by Ann Betz, providing an opportunity for participants to engage in in-depth discussions and seek clarification on any content-related queries. These sessions are optional but highly recommended.

      5. How much time will I need to invest to be successful in the Neuroscience of Coaching course?

      The course is estimated to take approximately 8 hours of learning content, covering six asynchronous modules and three self-organized coaching tool practice sessions. It is delivered in an on-demand format, allowing participants to study at their own pace. Monthly live Q&A sessions are also available.

      6. What is the Neuroscience of Coaching course schedule?

      The Neuroscience of Coaching course consists of six pre-recorded modules, three coaching tools with demonstrations and optional self-organized practice sessions, and monthly live Q&A sessions with Ann Betz. The modules and practice sessions are available on-demand, while the Q&A sessions are scheduled monthly. You can check the Q&A Sessions schedule here.

      7. What is the Neuroscience of Coaching course structure?

      The course structure includes six pre-recorded modules, each dedicated to a specific topic with videos and additional resources, three coaching tools with demonstrations and optional practice sessions, and monthly live Q&A sessions. It is designed for on-demand learning, allowing participants to study at their own pace.

      8. Is it possible to speak to a team member about the Neuroscience of Coaching courses?

      Yes, it is possible to speak to a team member about the Neuroscience of Coaching courses. You can call +415 228 6857 to speak with a team member for more information.

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