Neuroscience
of Coaching
Mastering the Science Behind Coaching
and Behavioral Change
6Modules
17 hoursof Content
6 hoursof LIVE Sessions
17CCEUs
3 ToolsClient-Facing Tools
Coaching your clients to make lasting and meaningful changes can sometimes feel like trying to open a lock with the wrong key. You come so close to helping them make their biggest breakthroughs, yet the door just won’t open.
What if there was a proven science to increase your connection and ability to help your clients?
INTRODUCING
The Neuroscience of Coaching
Mastering the Science Behind Coaching and Behavioral Change
Why Neuroscience?
You already know the impact of coaching, but do you know why it drives such powerful results? How much stronger would your coaching be if you understood the solid, scientific evidence behind the why and how it works?
It’s where the art of coaching meets the science of the brain. You can now base your coaching outcomes on concrete foundations. As a result, you'll be able to drive more predictable breakthroughs for the clients you serve.
Ann Betz, a top Neuroscience expert, will help you combine the power of coaching and the science of the brain to help your clients make deeper, long-lasting changes.
"The Neuroscience of Coaching Program has been a game-changer for my coaching practice. The blend of neuroscience and coaching techniques has given me a deeper understanding of my client's thought patterns and behaviors.
The practical tools and strategies I learned have empowered me to guide my clients towards real and lasting change. Thanks to this program, I've seen remarkable transformations in my clients, and my coaching practice has thrived like never before."
Jennifer Lee
Certified Leadership Coach
ICF Members:
Build Your ICF Competencies
Discover the Neuroscience of Coaching program, where each module's content is expertly crafted to align seamlessly with the essential ICF core competencies. Gain exclusive access to a concise, one-page document detailing the direct ties between the program's content and ICF competencies.
With Ann Betz as your guide, explore the profound insights and gain a deeper understanding of how this program significantly contributes to improving your proficiency in ICF core competencies.
See all ICF Core Competencies
(2) Embodies a Coaching Mindset
Develops and maintains a mindset that is open, curious, flexible and client-centered.
(6) Listens Actively
Focuses on what the client is and is not saying to fully understand what is being communicated in the context of the client systems and to support client self-expression.
(7) Evokes Awareness
Facilitates client insight and learning by using tools and techniques such as powerful questioning, silence, metaphor or analogy.
(1) Demonstrates Ethical Practice
Understands and consistently applies coaching ethics and standards of coaching.
(4) Cultivates Trust and Safety
Partners with the client to create a safe, supportive environment that allows the client to share freely. Maintains a relationship of mutual respect and trust.
(8) Facilitates Client Growth
Partners with the client to transform learning and insight into action. Promotes client autonomy in the coaching process.
(7) Evokes Awareness
Facilitates client insight and learning by using tools and techniques such as powerful questioning, silence, metaphor or analogy.
(7) Evokes Awareness
Facilitates client insight and learning by using tools and techniques such as powerful questioning, silence, metaphor or analogy.
(5) Maintains Presence
Is fully conscious and present with the client, employing a style that is open, flexible, grounded, and confident.
"I've been a coach for many years, but the Neuroscience Coaching program took my coaching to a whole new level. Ann Betz's expertise and live interactions made the concepts come alive. Understanding the brain's role in change has given me powerful insights into how to address the root causes of challenges. My clients now experience profound breakthroughs, and my credibility as a coach has soared. This program is worth every penny, and I highly recommend it to any coach seeking to make a significant impact."
Michael Johnson Leadership Coach
As a Neuroscience of
Coaching expert, you’ll be
equipped to help your clients:
Success Stories
Who should participate in
Neuroscience of Coaching?
Program Overview
The Neuroscience Coaching Program comprises 6 comprehensive modules and 5 live sessions, each designed to deepen your understanding of neuroscience and enhance your coaching practice. From understanding the brain's role in change to exploring how to apply it to your practice, each module offers valuable insights and practical applications.
The Kickoff session is a 45-minute introductory meeting designed to set the stage for your exciting Neuroscience of Coaching learning journey. The main objectives of this session are to create enthusiasm among participants, establish clear expectations, and encourage interaction through questions.
In this session, you'll:
In this module, you will experience a big-picture overview of the neuroscience of the coaching mindset and the fundamentals of the coaching skill set.
In this module, you’ll:
Most coaching clients enter the relationship wanting change and growth, to be listened to and heard, and to “extend” their minds (whether they are conscious of this or not). In this session, we’ll explore the neuroscience of relationships and change.
In this module, you’ll:
IMPLEMENTATION MASTERY SESSION #1
November 30th, 2023
11:00 AM ET and 6:00 PM ET
Externalization Coaching Tool
In this engaging Live Implementation and Q&A Session, you will have a 120-minute opportunity to actively practice Externalization Coaching Tool. This tool will empower you to enhance your coaching practice effectively. During the session, you can also engage in open discussions, learning how to apply these tools in your coaching endeavors.
In this session, you'll:
In this module, you’ll discover the critical importance of having your client connect with their own personal relevance as part of the coaching process, and how exploring values and purpose are some of the best ways to do so. You’ll also see how this impacts the brain for both motivation and stress reduction. Plus how client values are related to their limitations and “saboteurs.”
In this module, you’ll:
In this module, you will explore the many ways to help your clients find new perspectives on challenging or difficult situations, why this is so important to the brain, and what aspects of neuroscience are activated when you do this.
In this module, you’ll:
IMPLEMENTATION MASTERY SESSION #2
December 14th, 2023
11:00 AM ET
and 6:00 PM ET
Reducing Stress through Values Tool
In this engaging Live Implementation and Q&A Session, you will have a 120-minute opportunity to actively practice Reducing Stress through Values Tool. This tool will empower you to enhance your coaching practice effectively. During the session, you can also engage in open discussions, learning how to apply these tools in your coaching endeavors.
In this session, you'll:
In this module, you will explore the science of presence and mindfulness and their application to coaching. You’ll discover proven research on mindfulness and stress reduction, how presence and attention impact neuroplasticity, and how to apply mindfulness in coaching
In this module, you’ll:
In this module, participants will learn about the powerful concept of integration, what it is, why it matters to human effectiveness, how we do it in coaching, and how we can use it to improve client development. Additionally, we will explore the “Orchestra of the Brain” model as a replacement for the inaccurate “triune brain” view.
In this module, you’ll:
IMPLEMENTATION MASTERY SESSION #3
January 11th, 2024
11:00 AM ET and 6:00 PM ET
Integration Coaching Tool
In this engaging Live Implementation and Q&A Session, you will have a 120-minute opportunity to actively practice Integration Coaching Tool. This tool will empower you to enhance your coaching practice effectively. During the session, you can also engage in open discussions, learning how to apply these tools in your coaching endeavors.
In this session, you'll:
The Wrap Up session is a 45-minute concluding meeting, marking the end of the learning journey. The primary objectives are to consolidate the acquired knowledge, celebrate your achievements, and provide guidance for the next steps after the program.
In this session, you'll:
"As an executive coach, I've always sought to stay ahead in my field. The Neuroscience Coaching Program has been the most transformative training I've ever taken. Understanding the brain's mechanisms behind decision-making and motivation has given me a competitive edge.
The program's structure, with live sessions and practice opportunities, ensured that I could apply the knowledge effectively. My clients now see me as a trusted guide for their growth and development. I highly recommend this program to all coaches looking to stand out in the industry."
David Roberts
Executive Coach
The Neuroscience of Coaching Pricing
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Payment options available
ver 90% of our pilot attendees have expressed their intention to recommend the Neuroscience of Coaching program to their friends. We are confident that you will also derive exceptional value. This is why we offer a Money-Back Guarantee valid for 14 days from the kick-start session for your course. If, for any reason, you decide to withdraw from the program within the initial 14 days, we will provide a full refund of your payment.
ABOUT ANN BETZ
Ann Betz, CPCC, PCC, CNTC, is the co-founder of BEabove Leadership and an international speaker and trainer on the intersection of neuroscience, coaching, and human transformation. Ann served as the neuroscience consultant to The Coaches Training Institute (CTI) for many years and provides neuroscience, leadership, and coaching consulting to many other corporations and nonprofits, including the ICF.
If your question isn’t answered in the list below, please feel free to email us at support@coaching.com
The Neuroscience Coaching Program is a comprehensive program spread over a manageable timeframe. We understand that our learners are professionals who have other commitments. Therefore, we’ve structured the course to balance live interactive sessions, self-paced learning, and the application of concepts. For the specific schedule details, click here.
This program is perfect for coaches who want to deepen their understanding of human behavior and thought processes and use it to facilitate change in their clients. If you’re keen to help your clients unlock their full potential and transform their lives, this program is for you.
The prerequisites for joining the Neuroscience of Coaching course are generally an understanding of coaching fundamentals and a curious mindset. While prior coaching experience can enhance your learning, a background in neuroscience is not required, as the course provides an introduction to relevant principles.
The Neuroscience of Coaching program stands apart from other courses by integrating cutting-edge neuroscience principles directly into coaching practices. Unlike conventional programs, this unique offering empowers coaches with a deep understanding of how the brain functions, enabling personalized coaching approaches that align with neurological processes.
Participants gain a toolkit of science-backed techniques for enhancing self-awareness, emotional regulation, and goal attainment, setting this program apart as a dynamic blend of evidence-based strategies and multidisciplinary insights.
If you’re already certified or have undergone other training, the Neuroscience of Coaching program offers a distinct advantage by expanding your coaching toolkit with a scientific lens.
You’ll gain fresh perspectives on human behavior, decision-making, and change, allowing you to fine-tune your coaching approaches for more targeted results. Ultimately, this program complements your existing expertise, making your coaching practice more versatile, evidence-based, and impactful.
There will be 4 hours of pre-recorded sessions per month, followed by 4 hours of live practice time.
This course has proven to benefit coaches by enhancing their effectiveness and attracting clients seeking evidence-based coaching. Coaches report increased client satisfaction, premium service offerings, and long-term relationships, leading to higher income and referrals.
In addition, thanks to the years of experience, Coaching.com programs are regarded for their quality, consistency, and high operating standards. Our programs have a world-class status with a completion rate of 95% and an average student rating of 9.1/10. This course has been designed to help coaches build strong rapport with clients by addressing their most common and urgent challenges right now.
For the best possible return on your investment, enroll early! This will ensure you enjoy a 50% discount on the usual course price.
Absolutely! The Neuroscience of Coaching program is designed to be valuable for novice and new coaches. In fact, this course can be an excellent starting point for your coaching journey. While the program incorporates neuroscience principles, it does so in a way that is accessible and relevant to coaches of all levels of experience. The course provides a solid foundation in both coaching fundamentals and neuroscience basics, allowing you to build your expertise from the ground up.
Both! Whether you are an independent coach working with individual clients or part of an organization’s internal coaching team, the insights and techniques offered by this program can be effectively applied to your coaching practice. The principles of neuroscience and their integration into coaching are relevant across various contexts, making this course valuable for coaches in both external and internal roles.
Absolutely yes. Please call +1 415 228 6857 to speak with a team member.
That’s very understandable! Most coaches who participate in this course will have hectic schedules just like you.
At this time, we do not have a firm date for when we will be offering the Neuroscience of Coaching program again. However, if the content resonates with you and you would like to speak to our team about the time commitment in more detail, they’d be delighted to chat with you.
Simply call +1 415 228 6857
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