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Coaching.com presents:

Neuroscience
of Coaching

Mastering the Science Behind Coaching
and Behavioral Change

Module Overview:

6Modules

17 hoursof Content

6 hoursof LIVE Sessions

17CCEUs

3 ToolsClient-Facing Tools

Coaching your clients to make lasting and meaningful changes can sometimes feel like trying to open a lock with the wrong key. You come so close to helping them make their biggest breakthroughs, yet the door just won’t open.

What if there was a proven science to increase your connection and ability to help your clients?

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INTRODUCING

The Neuroscience of Coaching

Mastering the Science Behind Coaching and Behavioral Change

Why Neuroscience?

You already know the impact of coaching, but do you know why it drives such powerful results? How much stronger would your coaching be if you understood the solid, scientific evidence behind the why and how it works?

It’s where the art of coaching meets the science of the brain. You can now base your coaching outcomes on concrete foundations. As a result, you'll be able to drive more predictable breakthroughs for the clients you serve.

Ann Betz, a top Neuroscience expert, will help you combine the power of coaching and the science of the brain to help your clients make deeper, long-lasting changes.

Join Now

"The Neuroscience of Coaching Program has been a game-changer for my coaching practice. The blend of neuroscience and coaching techniques has given me a deeper understanding of my client's thought patterns and behaviors.

The practical tools and strategies I learned have empowered me to guide my clients towards real and lasting change. Thanks to this program, I've seen remarkable transformations in my clients, and my coaching practice has thrived like never before." 

Coaching.com -  ..  programs noc sales rate 48?v3 4.8/5 Rated Excellent by Coaches

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Jennifer Lee
Certified Leadership Coach

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The Neuroscience of
Coaching offers
a rich, interactive learning
experience
that includes:
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1X
45min
LIVE Kickoff
Session
Begin with impact and dive into the 45-minute Kickstart session to fuel enthusiasm, establish expectations, and cultivate interactive learning for your Neuroscience of Coaching adventure.
6X
90min
Modules

Dive into the depths of neuroscience and coaching with renowned expert Ann Betz. These module videos are your roadmap to understanding the intricate connections between the brain and coaching.
3X
120min
LIVE Implementation
Mastery Sessions
Transform knowledge into action LIVE with Ann Betz and refine the techniques you've learned. Engage directly with Ann Betz to ask questions, deepening your understanding and stimulating your thinking.
3X
15min
Coaching
Demonstrations
See the methods in action. Watch 3 recorded sessions with Ann Betz as she coaches real clients using these neuroscience techniques. Through these sessions, you’ll witness the power of neuroscience in action.
1X
45min
LIVE Wrap-Up
Session
Empower your progress, celebrate achievements, and gain guidance during the 45-minute Wrap-Up session, culminating your learning journey.
17
ICF CCEUs
Continuing Coach
Education Units
Enhance your professional credentials with 17 Continuing Coach Education Units recognized by the International Coaching Federation.
3X
Neuroscience
Tools
Learn to effectively use 3 neuroscience tools and expand your toolkit to better understand and help your clients.
Tool 1:
Externalization Coaching Tool
Tool 2:
Reducing Stress Through Values Tool
Tool 3:
Integration Coaching Tool
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ICF Members:
Build Your ICF Competencies

Discover the Neuroscience of Coaching program, where each module's content is expertly crafted to align seamlessly with the essential ICF core competencies. Gain exclusive access to a concise, one-page document detailing the direct ties between the program's content and ICF competencies.

With Ann Betz as your guide, explore the profound insights and gain a deeper understanding of how this program significantly contributes to improving your proficiency in ICF core competencies.

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Module 1

The Mindset and Skillset of Coaching

(2) Embodies a Coaching Mindset
Develops and maintains a mindset that is open, curious, flexible and client-centered.

(6) Listens Actively
Focuses on what the client is and is not saying to fully understand what is being communicated in the context of the client systems and to support client self-expression.

(7) Evokes Awareness
Facilitates client insight and learning by using tools and techniques such as powerful questioning, silence, metaphor or analogy.

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Module 2

Activating Positive Neuroplasticity

(1) Demonstrates Ethical Practice
Understands and consistently applies coaching ethics and standards of coaching.

(4) Cultivates Trust and Safety
Partners with the client to create a safe, supportive environment that allows the client to share freely. Maintains a relationship of mutual respect and trust.

(8) Facilitates Client Growth
Partners with the client to transform learning and insight into action. Promotes client autonomy in the coaching process.

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Module 3

Working with Values and Purpose in Coaching

(7) Evokes Awareness
Facilitates client insight and learning by using tools and techniques such as powerful questioning, silence, metaphor or analogy.

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Module 4

The Power of Reframing

(7) Evokes Awareness
Facilitates client insight and learning by using tools and techniques such as powerful questioning, silence, metaphor or analogy.

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Module 5

Presence and Mindfulness

(5) Maintains Presence
Is fully conscious and present with the client, employing a style that is open, flexible, grounded, and confident.

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Module 6

The Power of Integration

(8) Facilitates Client Growth
Partners with the client to transform learning and insight into action. Promotes client autonomy in the coaching process.

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"I've been a coach for many years, but the Neuroscience Coaching program took my coaching to a whole new level. Ann Betz's expertise and live interactions made the concepts come alive. Understanding the brain's role in change has given me powerful insights into how to address the root causes of challenges. My clients now experience profound breakthroughs, and my credibility as a coach has soared. This program is worth every penny, and I highly recommend it to any coach seeking to make a significant impact."

Coaching.com -  ..  programs noc sales michael

Michael Johnson Leadership Coach

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As a Neuroscience of
Coaching expert, you’ll be
equipped to help your clients:

Success Stories

What people
are saying about
this program Coaching.com -  programs noc sales people 1 Coaching.com -  programs noc sales people 2 Coaching.com -  programs noc sales people 3

"I enrolled in the Neuroscience of Coaching program with the dual aim of addressing two key questions: What is the most significant transformation a coach can achieve with clients, and which methods can be employed to achieve it? Remarkably, the first module provided me with answers, setting the stage for a transformative learning experience."

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Coaching.com -  programs noc sq rev 2 David Cooke
Performance Coach & Organisational Strategist

"I'm grateful to the Neuroscience Coaching Program for its transformative impact on my coaching practice. Prior to this program, I grappled with fostering lasting change in clients. Now, armed with robust scientific insights, I feel confidently equipped with my coaching approach. My clients have experienced significant breakthroughs, leading to remarkable growth in my coaching business.''

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Coaching.com -  programs noc sales rev sls 2 Emily Adams
Career Transition Coach

"I applied one of the tools to three distinct clients and was truly amazed to discover its exceptional effectiveness. These leaders, positioned amidst various pressures, not only displayed a keen interest in the tool but also responded in genuinely remarkable ways."

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Coaching.com -  programs noc sales rev sls 3?v2 Kare Viola
Leadership and Executive Coach

Join Now
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Who should participate in
Neuroscience of Coaching?

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Program Overview

The Neuroscience Coaching Program comprises 6 comprehensive modules and 5 live sessions, each designed to deepen your understanding of neuroscience and enhance your coaching practice. From understanding the brain's role in change to exploring how to apply it to your practice, each module offers valuable insights and practical applications.

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KICKOFF

Coaching.com -  programs noc sales time 45 min

November 7th, 2023 11:00 AM ET
November 9th, 2023 6:00 PM ET

Kickoff Session

The Kickoff session is a 45-minute introductory meeting designed to set the stage for your exciting Neuroscience of Coaching learning journey. The main objectives of this session are to create enthusiasm among participants, establish clear expectations, and encourage interaction through questions.

In this session, you'll:

  • Hear inspirational speeches, success stories of past participants, and presentations showcasing the benefits of the upcoming journey.
  • Learn more about the goals, objectives, and roadmap of your learning program. You will get a clear understanding of what you can expect to achieve by the end of the program.
  • Engage actively by asking questions and voicing your expectations or concerns. This fosters a sense of community and involvement right from the beginning.
  • Learn how to effectively navigate the members' area and any online community platforms associated with the program. This ensures everyone knows where to access resources and how to interact with fellow learners.
Course schedule
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Module 1

Coaching.com -  programs noc sales time v2 90 min

The Mindset and Skillset of Coaching

In this module, you will experience a big-picture overview of the neuroscience of the coaching mindset and the fundamentals of the coaching skill set. 

In this module, you’ll:

  • Uncover the brain's natural drive for creativity, resourcefulness, and wholeness. Discover why tapping into this ignites openness and engagement in your clients.
  • Grasp the importance of asking powerful questions. Find out why this technique triggers self-directed neuroplasticity in your clients.
  • Decode your clients’ spoken and unspoken signals. Learn how to pay attention to these signals to create deeper bonds and bigger breakthroughs.
Course schedule
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MODULE 2

Coaching.com -  programs noc sales time v2 90 min

Activating Positive Neuroplasticity

Most coaching clients enter the relationship wanting change and growth, to be listened to and heard, and to “extend” their minds (whether they are conscious of this or not). In this session, we’ll explore the neuroscience of relationships and change.

In this module, you’ll:

  • Adopt new methods to act as a trusted guide for your client's thoughts without overstepping boundaries. By doing this, you’ll help your clients overcome their biggest obstacles.
  • Discover how using more of the body during coaching sessions can shine a light on blindspots, and spark creative new ways of thinking for your clients.
  • Realize the power of humor, fun activities, and even making mistakes in your coaching. This approach can unlock new thought patterns for your clients.
  • Learn how to coach in a way that shows clients you're trustworthy so they feel safer exploring hidden truths with you.
Course schedule
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IMPLEMENTATION MASTERY SESSION #1

Coaching.com -  programs noc sales time 120 min

November 30th, 2023
11:00 AM ET and 6:00 PM ET

Externalization Coaching Tool

In this engaging Live Implementation and Q&A Session, you will have a 120-minute opportunity to actively practice Externalization Coaching Tool. This tool will empower you to enhance your coaching practice effectively. During the session, you can also engage in open discussions, learning how to apply these tools in your coaching endeavors.

In this session, you'll:

  • Immediate Implementation: You will learn and practice a new coaching tool that you can readily apply in your coaching sessions, enabling you to elevate your coaching skills.
  • Interactive Q&A: You will have the chance to get your questions answered by Ann Betz, ensuring a deeper understanding of the concepts and practical applications.
  • Networking Opportunities: You will be encouraged to connect with fellow participants in small groups or triads. This networking will foster a supportive learning environment and provide an opportunity to exchange valuable insights and experiences.
Course schedule
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Module 3

Coaching.com -  programs noc sales time v2 90 min

Working with Values and Purpose in Coaching

In this module, you’ll discover the critical importance of having your client connect with their own personal relevance as part of the coaching process, and how exploring values and purpose are some of the best ways to do so. You’ll also see how this impacts the brain for both motivation and stress reduction. Plus how client values are related to their limitations and “saboteurs.”

In this module, you’ll:

  • Understand how exploring values and purpose is part of a critical motivation system in the brain.
  • Explore a variety of brain-based strategies to help a client discover and/or deepen their relationship with their own values.
  • Learn how so-called “saboteurs” or limitations and fears are inextricably linked to our deepest values.
  • Learn how values and purpose can help the client to regulate and manage their stress levels.
Course schedule
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Module 4

Coaching.com -  programs noc sales time v2 90 min

The Power of Reframing

In this module, you will explore the many ways to help your clients find new perspectives on challenging or difficult situations, why this is so important to the brain, and what aspects of neuroscience are activated when you do this.

In this module, you’ll:

  • Learn to shift your client's viewpoint using the principles of neuroscience, which will help them see challenges in a new light.
  • Discover how to test different strategies to help your clients reframe their perspectives for bigger breakthroughs.
  • Uncover new methods for reframing that lower stress levels and boost creativity in your clients.
Course schedule
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IMPLEMENTATION MASTERY SESSION #2

Coaching.com -  programs noc sales time 120 min

December 14th, 2023
11:00 AM ET
and 6:00 PM ET

Reducing Stress through Values Tool

In this engaging Live Implementation and Q&A Session, you will have a 120-minute opportunity to actively practice Reducing Stress through Values Tool. This tool will empower you to enhance your coaching practice effectively. During the session, you can also engage in open discussions, learning how to apply these tools in your coaching endeavors.

In this session, you'll:

  • Immediate Implementation: You will learn and practice a new coaching tool that you can readily apply in your coaching sessions, enabling you to elevate your coaching skills.
  • Interactive Q&A: You will have the chance to get your questions answered by Ann Betz, ensuring a deeper understanding of the concepts and practical applications.
  • Networking Opportunities: You will be encouraged to connect with fellow participants in small groups or triads. This networking will foster a supportive learning environment and provide an opportunity to exchange valuable insights and experiences.
Course schedule
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Module 5

Coaching.com -  programs noc sales time v2 90 min

Presence and Mindfulness

In this module, you will explore the science of presence and mindfulness and their application to coaching. You’ll discover proven research on mindfulness and stress reduction, how presence and attention impact neuroplasticity, and how to apply mindfulness in coaching

In this module, you’ll:

  • Learn the science of how your personal demeanor affects your clients. And the best way to “show up” for your coaching sessions. 
  • Understand the connection between mindfulness and the brain. Plus how to tap into the power of this connection for numerous positive effects on the mind and body.
  • Master techniques to add specific elements of mindfulness into your coaching sessions, making them more productive.
Course schedule
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Module 6

Coaching.com -  programs noc sales time v2 90 min

The Power of Integration

In this module, participants will learn about the powerful concept of integration, what it is, why it matters to human effectiveness, how we do it in coaching, and how we can use it to improve client development. Additionally, we will explore the “Orchestra of the Brain” model as a replacement for the inaccurate “triune brain” view.

In this module, you’ll:

  • Learn the distinction of Integration as the “linkage of differentiated elements,” and discover how every aspect of human development and growth can be linked to integration in some way. 
  • Explore how classic coaching tools are actually creating integration; and
  • Understand their brains using the metaphor of an orchestra.
  • Pull together all the learning from previous modules, including key neuroscience concepts.
Course schedule
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IMPLEMENTATION MASTERY SESSION #3

Coaching.com -  programs noc sales time 120 min

January 11th, 2024
11:00 AM ET and 6:00 PM ET

Integration Coaching Tool

In this engaging Live Implementation and Q&A Session, you will have a 120-minute opportunity to actively practice Integration Coaching Tool. This tool will empower you to enhance your coaching practice effectively. During the session, you can also engage in open discussions, learning how to apply these tools in your coaching endeavors.

In this session, you'll:

  • Immediate Implementation: You will learn and practice a new coaching tool that you can readily apply in your coaching sessions, enabling you to elevate your coaching skills.
  • Interactive Q&A: You will have the chance to get your questions answered by Ann Betz, ensuring a deeper understanding of the concepts and practical applications.
  • Networking Opportunities: You will be encouraged to connect with fellow participants in small groups or triads. This networking will foster a supportive learning environment and provide an opportunity to exchange valuable insights and experiences.
Course schedule
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Wrap-Up

Coaching.com -  programs noc sales time 45 min

January 25th, 2024
11:00 AM ET and 6:00 PM ET

Wrap-Up Session

The Wrap Up session is a 45-minute concluding meeting, marking the end of the learning journey. The primary objectives are to consolidate the acquired knowledge, celebrate your achievements, and provide guidance for the next steps after the program.

In this session, you'll:

  • Review the key takeaways and knowledge gained throughout the program. The session will include discussions on practical applications and strategies for you to integrate what you've learned into your daily lives or professional practices.
  • Celebrate your accomplishments during the learning journey. Recognitions of appreciation may be shared to acknowledge your efforts and commitment.
  • Seek clarifications, share reflections, and ask any lingering questions you may have about the content covered or the overall experience.
  • Receive guidance on what to do next after the program ends. This could involve suggestions for continued learning, potential follow-up programs, or avenues to stay connected with the community formed during the journey.
Course schedule
Download Schedule

"As an executive coach, I've always sought to stay ahead in my field. The Neuroscience Coaching Program has been the most transformative training I've ever taken. Understanding the brain's mechanisms behind decision-making and motivation has given me a competitive edge.

The program's structure, with live sessions and practice opportunities, ensured that I could apply the knowledge effectively. My clients now see me as a trusted guide for their growth and development. I highly recommend this program to all coaches looking to stand out in the industry."

Coaching.com -  ..  programs noc sales rate 48 4.8/5 Rated Excellent by Coaches

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David Roberts
Executive Coach

The Neuroscience of Coaching Pricing

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    HIDESHOW DETAILS
    • Number of Modules
    • LIVE Kickoff Session
    • LIVE Wrap up Session
    • Total Hours of Sessions
    • LIVE Implementation Mastery Sessions
    • Coaching Demonstrations
    • Client-facing Tools
    • ICF CCEUs
    • Membership Area with:

      - Session Video Recordings
      - Session Audio Recordings
      - Workbooks
      - Articles
      - Client Tools
    • Exclusive Coach Community Access
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      HIDESHOW DETAILS
      • 6 Modules x 90 Minutes
      • 1 Session x 45 Minutes
      • 1 Session x 45 Minutes
      • 17 Hours
      • 3 Sessions x 120 Minutes
        6 Hours
      • 3 Sessions x 15 Minutes
      • 3 Tools
      • 17 CCEUs
      • $2,994
        Full Price
      • $2,994 Pay in full
      Add to Cart
      • $694
        Full Price
      • $794 4 payments
      Add to Cart
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      Payment options available

      Money Back Guarantee

      ver 90% of our pilot attendees have expressed their intention to recommend the Neuroscience of Coaching program to their friends. We are confident that you will also derive exceptional value. This is why we offer a Money-Back Guarantee valid for 14 days from the kick-start session for your course. If, for any reason, you decide to withdraw from the program within the initial 14 days, we will provide a full refund of your payment.

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      ABOUT ANN BETZ

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      Ann Betz, CPCC, PCC, CNTC, is the co-founder of BEabove Leadership and an international speaker and trainer on the intersection of neuroscience, coaching, and human transformation. Ann served as the neuroscience consultant to The Coaches Training Institute (CTI) for many years and provides neuroscience, leadership, and coaching consulting to many other corporations and nonprofits, including the ICF.

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      CHAT NOW
      What coaches usually ask
      about the Neuroscience of
      Coaching Program
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      Frequently Asked Questions

      If your question isn’t answered in the list below, please feel free to email us at support@coaching.com

      1. What is the Neuroscience Coaching Program schedule?

      The Neuroscience Coaching Program is a comprehensive program spread over a manageable timeframe. We understand that our learners are professionals who have other commitments. Therefore, we’ve structured the course to balance live interactive sessions, self-paced learning, and the application of concepts. For the specific schedule details, click here.

      2. Who is the Neuroscience Coaching program for?

      This program is perfect for coaches who want to deepen their understanding of human behavior and thought processes and use it to facilitate change in their clients. If you’re keen to help your clients unlock their full potential and transform their lives, this program is for you.

      3. What are the prerequisites for joining the Neuroscience Coaching Program?

      The prerequisites for joining the Neuroscience of Coaching course are generally an understanding of coaching fundamentals and a curious mindset. While prior coaching experience can enhance your learning, a background in neuroscience is not required, as the course provides an introduction to relevant principles.

      4. How is the Neuroscience of Coaching program different from other programs/courses?

      The Neuroscience of Coaching program stands apart from other courses by integrating cutting-edge neuroscience principles directly into coaching practices. Unlike conventional programs, this unique offering empowers coaches with a deep understanding of how the brain functions, enabling personalized coaching approaches that align with neurological processes.

      Participants gain a toolkit of science-backed techniques for enhancing self-awareness, emotional regulation, and goal attainment, setting this program apart as a dynamic blend of evidence-based strategies and multidisciplinary insights.

      5. I’m already certified or have other training; how will this course help me?

      If you’re already certified or have undergone other training, the Neuroscience of Coaching program offers a distinct advantage by expanding your coaching toolkit with a scientific lens.

      You’ll gain fresh perspectives on human behavior, decision-making, and change, allowing you to fine-tune your coaching approaches for more targeted results. Ultimately, this program complements your existing expertise, making your coaching practice more versatile, evidence-based, and impactful.

      6. How much time will I need to invest to be successful in the course?

      There will be 4 hours of pre-recorded sessions per month, followed by 4 hours of live practice time.

      7. Can I expect a return on investment (ROI) from this program? How will this help me grow my coaching business and stand out as a coach?

      This course has proven to benefit coaches by enhancing their effectiveness and attracting clients seeking evidence-based coaching. Coaches report increased client satisfaction, premium service offerings, and long-term relationships, leading to higher income and referrals.

      In addition, thanks to the years of experience, Coaching.com programs are regarded for their quality, consistency, and high operating standards. Our programs have a world-class status with a completion rate of 95% and an average student rating of 9.1/10. This course has been designed to help coaches build strong rapport with clients by addressing their most common and urgent challenges right now.

      For the best possible return on your investment, enroll early! This will ensure you enjoy a 50% discount on the usual course price.

      8. I am a novice/new/experienced coach. Will this program work for me?

      Absolutely! The Neuroscience of Coaching program is designed to be valuable for novice and new coaches. In fact, this course can be an excellent starting point for your coaching journey. While the program incorporates neuroscience principles, it does so in a way that is accessible and relevant to coaches of all levels of experience. The course provides a solid foundation in both coaching fundamentals and neuroscience basics, allowing you to build your expertise from the ground up.

      9. Is this program for external or internal coaches?

      Both! Whether you are an independent coach working with individual clients or part of an organization’s internal coaching team, the insights and techniques offered by this program can be effectively applied to your coaching practice. The principles of neuroscience and their integration into coaching are relevant across various contexts, making this course valuable for coaches in both external and internal roles.

      10. Is it possible to speak to a team member?

      Absolutely yes. Please call +1 415 228 6857 to speak with a team member.

      11. I’m so busy right now. When will this be offered again?

      That’s very understandable!  Most coaches who participate in this course will have hectic schedules just like you.

      At this time, we do not have a firm date for when we will be offering the Neuroscience of Coaching program again. However, if the content resonates with you and you would like to speak to our team about the time commitment in more detail, they’d be delighted to chat with you.

      Simply call +1 415 228 6857

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