Janene Liston
- Certified Pricing Professional and Business Strategist
Biography
Janene Liston is a Certified Pricing Professional and Business Strategist with over 25 years of experience helping businesses across the globe price smarter and grow stronger. Known as The Pricing Lady, she works with coaches, consultants, and service-based founders who want to align their prices with the real value they deliver and the clients they serve.
Before launching her own consultancy, Janene led pricing and strategy projects inside global organizations. Today, she brings that same clarity and structure to small businesses—helping them build sustainable growth through fair, confident pricing.
Janene is the host of The Pricing Lady podcast, recognized as one of LinkedIn’s Top 99 Pricing Thought Leaders, and a European Public Speaking Champion. Her message is simple: pricing isn’t just what you charge. It’s how you build a business that supports you and your clients.
